Post by account_disabled on Mar 7, 2024 4:19:46 GMT -5
Given our vocation for performance campaigns, it is not the first time that on our blog we talk about the transformation of the market, with the focus on the expansion of digital in economic and social dynamics. The times where " traditional media " were considered the dominant communication channels are over and, although they still manage to gather a decent audience today, the attention of the most far-sighted marketers is mainly focused online. On the internet, the relationship with consumers has changed profoundly: numerous niches of users, who in the past would have struggled to find and obtain a product of their interest, today have the possibility not only of having their wishes fulfilled, but of being considered an attractive audience worthy of attention .
Companies that base their business model on listening to and satisfying these particular needs work in a vertical market. The vertical market for a selected target From year to year, performance marketing always finds new solutions to collect information and create even more personalized Hong Kong Telegram Number Data campaigns. If the effectiveness of a targeted message on a vast and heterogeneous target can be of dubious effectiveness, the same cannot be said when the recipient is defined and close to the topics covered. By working on some determining characteristics it is possible to analyze a series of records and collect them into meaningful groups , to which content can possibly be sent. In these cases, the defined vertical market approach pays close attention to the quality and selection of individual contacts, compared to a more traditional quantity-oriented model.
To ensure that a similar strategy works, however, it is important to work with the best tools available : in this sense Ediscom provides solutions for the different phases of collection, selection and contact with listeners, enhancing their characteristics and reaching certifiable results. For example, we are talking about personalized SMS campaigns, sending DEMs and unique content or the rental of personal data from the largest segmented database in Italy . In fact, to operate in a vertical market and obtain tangible results, the selection of the target is as important as communication . Given some market dynamics, it is not unusual to find situations in which the sellers of a product are in turn the customers of a third-party company, without which they would not be able to operate.
Companies that base their business model on listening to and satisfying these particular needs work in a vertical market. The vertical market for a selected target From year to year, performance marketing always finds new solutions to collect information and create even more personalized Hong Kong Telegram Number Data campaigns. If the effectiveness of a targeted message on a vast and heterogeneous target can be of dubious effectiveness, the same cannot be said when the recipient is defined and close to the topics covered. By working on some determining characteristics it is possible to analyze a series of records and collect them into meaningful groups , to which content can possibly be sent. In these cases, the defined vertical market approach pays close attention to the quality and selection of individual contacts, compared to a more traditional quantity-oriented model.
To ensure that a similar strategy works, however, it is important to work with the best tools available : in this sense Ediscom provides solutions for the different phases of collection, selection and contact with listeners, enhancing their characteristics and reaching certifiable results. For example, we are talking about personalized SMS campaigns, sending DEMs and unique content or the rental of personal data from the largest segmented database in Italy . In fact, to operate in a vertical market and obtain tangible results, the selection of the target is as important as communication . Given some market dynamics, it is not unusual to find situations in which the sellers of a product are in turn the customers of a third-party company, without which they would not be able to operate.