Post by account_disabled on Dec 2, 2023 4:09:34 GMT -5
Have you ever really liked a movie, series, song, or book? The secret behind these successes is something called Storytelling. What's interesting is that the science of Storytelling isn't limited to just entertainment media. yes This time we will help open up perspectives on how marketers can use Storytelling to help make a difference and increase sales for their businesses. Let's follow and see. Why is Storytelling important to building a brand? Picture from dribbble Many business opportunities can arise if marketers know how to make their brands stand out and interesting with Storytelling. Knowing this, let's take a look at the advantages of using Storytelling. Storytelling keeps your target audience interested in learning more about our brand and for longer.
In other words, it helps draw the attention of customers better than direct sales. Storytelling Phone Number List helps our brand stand out from the competition. Imagine if every brand sold the same products or services, stories are what would make our brands stand out. Another indispensable advantage is that the target group will be able to feel the intention and care that the brand is trying to communicate. When this happens, the customer side has a chance to be more impressed by our brand than other brands. It can be seen that if Storytelling is done well, the target group will also remember our brand. It is also considered to increase sales opportunities. Both in quantity and frequency. Moreover, before the era of written language People often communicate with each other by telling stories. And people's brains naturally like listening to stories.
This is consistent with a study by Paul Zak, writer and executive of the Center for Neuroeconomics Studies at Claremont Graduate University, which stated that when people listen to stories that interesting or attractive The level of oxytocin in the body will increase as well. This message will cause the target group to feel more trust and believe in our brand. Once you understand how important Storytelling is In the next step, let's see if there are any frameworks that are worth implementing. 4 Frameworks for Storytelling 1.Hero Journey Framework Media all over the world often use the Hero Journey framework to tell stories, including movies, series, cartoons, books, and many more, because the framework is interesting and has clear implementation steps.
In other words, it helps draw the attention of customers better than direct sales. Storytelling Phone Number List helps our brand stand out from the competition. Imagine if every brand sold the same products or services, stories are what would make our brands stand out. Another indispensable advantage is that the target group will be able to feel the intention and care that the brand is trying to communicate. When this happens, the customer side has a chance to be more impressed by our brand than other brands. It can be seen that if Storytelling is done well, the target group will also remember our brand. It is also considered to increase sales opportunities. Both in quantity and frequency. Moreover, before the era of written language People often communicate with each other by telling stories. And people's brains naturally like listening to stories.
This is consistent with a study by Paul Zak, writer and executive of the Center for Neuroeconomics Studies at Claremont Graduate University, which stated that when people listen to stories that interesting or attractive The level of oxytocin in the body will increase as well. This message will cause the target group to feel more trust and believe in our brand. Once you understand how important Storytelling is In the next step, let's see if there are any frameworks that are worth implementing. 4 Frameworks for Storytelling 1.Hero Journey Framework Media all over the world often use the Hero Journey framework to tell stories, including movies, series, cartoons, books, and many more, because the framework is interesting and has clear implementation steps.